This book has become my main resource – even more than my dictionary and thesaurus.  Well, OK, maybe it won’t replace them, but I’ve sure been turning to The 4-Hour Workweek  more than any other reference lately.

Here’s why:  Timothy Ferris gives step-by-step instructions and resources for creating a product you really believe in and then marketing it on the internet so that you can better reach your audience.

Now, I’m used to service-oriented money-making.  I was in the corporate world for a long time where I sold my time for money.  Even the roles I played were service-oriented – consulting and project managing.  As a coach and workshop facilitator, I still focus much more on delivery of a service and time spent with my clients than a product – a tangible item – that they can take home with them.

Partnering with Dan who has many products (nature photography, posters and a book) and reading The 4-Hour Workweek  have opened my eyes to the value of turning your passions into products.  I am so excited to be creating products now that can help me reach many more people than those I coach by phone or touch through in-person workshops.

You may have heard of The 4-Hour Workweek before with a different spin.  For a while, Timothy Ferriss was doing a marketing circuit that focused on just one of the chapters – outsourcing.  He’s famous for being the guy that outsources his dating – having his virtual assistant cull through potential dates and arrange the date so that Timothy just shows up at the appointed time.

OK, so that’s not really so important an approach for a lot of us.  Nevertheless, the book is packed with tested, applicable and practical approaches for creating an income stream that frees you from the “have-to’s” of a corporate life.  Even if you want to stay with your corporate job, the book will help you to create a job lifestyle that frees you to work from where you want to work (Bali anyone?) and in the timeframes you want to work.  And Timothy helps you create this new world of working step-by-step – even if you have a boss who seems like a tyrant.

Because of all the resources in the book (and available online once you get the book and have the secret passcode), I highly, HIGHLY suggest you buy this one.  Even if you don’t ever want to have an internet business, buy the book for the easy instructions for creating and marketing a product you believe in.  And let me know what you come up with. You’ll see more soon about the products I’m creating.

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